:root {
  --ink: #0b2342;
  --ink-deep: #06172d;
  --blue: #1457d9;
  --blue-bright: #2e6bed;
  --gold: #f0b51d;
  --coral: #f27862;
  --paper: #f8f7f1;
  --white: #ffffff;
  --text: #18283d;
  --muted: #5b6674;
  --line: #d8dde4;
  --max: 1200px;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 5.5rem; }
body { margin: 0; background: var(--paper); color: var(--text); font-family: var(--sans); font-size: 1rem; line-height: 1.65; }
img { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; }
h1, h2, h3, p { margin-top: 0; }
h1, h2 { font-family: var(--serif); font-weight: 500; letter-spacing: -0.035em; line-height: 1.03; }
h2 { color: var(--ink); font-size: clamp(2.4rem, 5vw, 4.8rem); margin-bottom: 0; }
h3 { line-height: 1.2; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip-link { position: fixed; z-index: 100; top: 0.75rem; left: 0.75rem; transform: translateY(-150%); background: var(--gold); color: var(--ink); padding: 0.65rem 1rem; font-weight: 800; text-decoration: none; }
.skip-link:focus { transform: translateY(0); }

.site-header { position: fixed; z-index: 50; inset: 0 0 auto; height: 5.25rem; display: flex; align-items: center; justify-content: space-between; padding: 0 4vw; color: var(--white); background: linear-gradient(180deg, rgba(3, 16, 35, 0.84), transparent); transition: background 180ms ease, height 180ms ease; }
.site-header.scrolled { height: 4.6rem; background: rgba(6, 23, 45, 0.97); box-shadow: 0 1px 0 rgba(255,255,255,.1); }
.brand { display: inline-flex; align-items: center; gap: 0.8rem; font-size: 0.9rem; font-weight: 850; letter-spacing: 0.075em; text-transform: uppercase; text-decoration: none; }
.brand-mark { display: grid; grid-template-columns: repeat(3, 0.45rem); align-items: end; gap: 0.16rem; width: 1.7rem; height: 1.7rem; }
.brand-mark i { display: block; background: var(--gold); }
.brand-mark i:nth-child(1) { height: 55%; }
.brand-mark i:nth-child(2) { height: 100%; }
.brand-mark i:nth-child(3) { height: 75%; background: var(--coral); }
.site-nav { display: flex; gap: clamp(1rem, 2vw, 2.1rem); align-items: center; }
.site-nav a { font-size: 0.88rem; font-weight: 700; text-decoration: none; opacity: 0.9; }
.site-nav a:hover, .site-nav a:focus-visible { color: var(--gold); opacity: 1; }
.menu-button { display: none; border: 0; background: transparent; color: inherit; padding: 0.6rem; }
.menu-button > span:not(.sr-only) { display: block; width: 1.5rem; height: 2px; margin: 0.27rem 0; background: currentColor; }

.hero { position: relative; min-height: min(900px, 100svh); background: var(--ink-deep); color: var(--white); overflow: hidden; }
.hero > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center; }
.hero-shade { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(5, 22, 44, .94) 0%, rgba(5, 22, 44, .88) 28%, rgba(5, 22, 44, .28) 64%, rgba(5, 22, 44, .08) 100%), linear-gradient(0deg, rgba(5, 22, 44, .44), transparent 45%); }
.hero-copy { position: relative; z-index: 2; width: min(48rem, 88vw); padding: clamp(9rem, 18vh, 13rem) 0 7rem max(6vw, calc((100vw - var(--max)) / 2)); }
.eyebrow, .section-kicker, .mini-label { margin-bottom: 1.3rem; color: var(--blue); font-size: 0.78rem; font-weight: 900; letter-spacing: 0.14em; text-transform: uppercase; }
.hero .eyebrow { color: var(--gold); }
.hero h1 { max-width: 13ch; margin-bottom: 1.6rem; font-size: clamp(3.35rem, 7.3vw, 7rem); }
.hero-intro { max-width: 46rem; margin-bottom: 2rem; color: rgba(255,255,255,.88); font-size: clamp(1.04rem, 1.5vw, 1.22rem); line-height: 1.62; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 0.8rem; }
.button { display: inline-flex; min-height: 3.25rem; align-items: center; justify-content: center; padding: 0.8rem 1.15rem; border: 1px solid rgba(255,255,255,.46); font-size: 0.9rem; font-weight: 800; text-decoration: none; }
.button-primary { background: var(--gold); border-color: var(--gold); color: var(--ink-deep); }
.button-primary:hover, .button-primary:focus-visible { background: #ffd15a; }
.button-quiet:hover, .button-quiet:focus-visible { background: rgba(255,255,255,.12); }
.hero-note { position: absolute; z-index: 2; right: max(3vw, calc((100vw - var(--max)) / 2)); bottom: 2rem; max-width: 25rem; margin: 0; padding-left: 1.5rem; border-left: 3px solid var(--coral); color: rgba(255,255,255,.9); font-size: 0.9rem; font-weight: 650; }

.section { padding: clamp(5rem, 10vw, 9rem) max(6vw, calc((100vw - var(--max)) / 2)); }
.thesis { background: var(--white); }
.thesis-grid { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(2rem, 7vw, 7rem); align-items: start; }
.thesis-grid h2 { font-size: clamp(3rem, 6vw, 5.6rem); }
.thesis-copy { padding-top: 0.5rem; font-size: 1.12rem; }
.thesis-copy p:last-child { margin-bottom: 0; }
.principle-strip { display: grid; grid-template-columns: repeat(3, 1fr); margin-top: clamp(3.5rem, 7vw, 6.5rem); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.principle-strip article { padding: 1.6rem 2rem 1.6rem 0; }
.principle-strip article + article { padding-left: 2rem; border-left: 1px solid var(--line); }
.principle-strip strong { display: block; margin-bottom: 0.4rem; color: var(--blue); font-size: 0.8rem; letter-spacing: .1em; text-transform: uppercase; }
.principle-strip span { display: block; font-family: var(--serif); font-size: 1.25rem; line-height: 1.35; }

.framework { background: var(--paper); }
.section-heading { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(18rem, .55fr); gap: 3rem; align-items: end; margin-bottom: clamp(3rem, 6vw, 5.5rem); }
.section-heading > p { max-width: 34rem; margin-bottom: 0.4rem; color: var(--muted); }
.cycle-list { list-style: none; margin: 0; padding: 0; border-top: 2px solid var(--ink); }
.cycle-list li { display: grid; grid-template-columns: 6rem minmax(0, 1fr); gap: 1rem; padding: 1.55rem 0; border-bottom: 1px solid var(--line); }
.cycle-number { color: var(--coral); font-family: var(--serif); font-size: 1.35rem; font-style: italic; }
.cycle-list h3 { margin: 0 0 .35rem; color: var(--ink); font-family: var(--serif); font-size: clamp(1.5rem, 2vw, 2rem); font-weight: 500; }
.cycle-list p { max-width: 55rem; margin: 0; color: var(--muted); }
blockquote { margin: clamp(3rem, 7vw, 6rem) 0 0; padding: clamp(2rem, 5vw, 4.5rem); background: var(--blue); color: var(--white); }
blockquote p { max-width: 26ch; margin: 0; font-family: var(--serif); font-size: clamp(2rem, 4.3vw, 4.1rem); line-height: 1.13; }

.practice { background: var(--ink-deep); color: rgba(255,255,255,.82); }
.practice h2, .practice h3 { color: var(--white); }
.light-heading > p { color: rgba(255,255,255,.65); }
.practice .section-kicker { color: var(--gold); }
.rhythm-grid { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid rgba(255,255,255,.25); }
.rhythm-grid article { min-height: 19rem; padding: 2rem 1.5rem 2rem 0; }
.rhythm-grid article + article { padding-left: 1.5rem; border-left: 1px solid rgba(255,255,255,.18); }
.rhythm-tag { display: inline-block; margin-bottom: 4.5rem; color: var(--gold); font-size: .75rem; font-weight: 900; letter-spacing: .13em; text-transform: uppercase; }
.rhythm-grid h3 { font-family: var(--serif); font-size: 1.55rem; font-weight: 500; }
.rhythm-grid p { color: rgba(255,255,255,.65); font-size: .94rem; }
.agency-panel { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 6vw, 6rem); margin-top: 3rem; padding: clamp(2rem, 4vw, 3.5rem); background: var(--gold); color: var(--ink-deep); }
.agency-panel .mini-label { color: var(--blue); }
.agency-panel h3 { max-width: 22ch; margin-bottom: 0; color: var(--ink-deep); font-family: var(--serif); font-size: clamp(2rem, 3.5vw, 3.3rem); font-weight: 500; }
.agency-panel > p { align-self: end; margin-bottom: .25rem; font-size: 1.05rem; }

.experiences { background: var(--white); }
.experience-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.25rem; }
.experience-card { min-height: 28rem; display: flex; flex-direction: column; padding: clamp(1.6rem, 4vw, 3rem); border: 1px solid var(--line); }
.experience-card h3 { margin: auto 0 1rem; font-family: var(--serif); font-size: clamp(2.2rem, 4vw, 3.7rem); font-weight: 500; }
.experience-card p { max-width: 38rem; }
.experience-card ul { margin: .6rem 0 0; padding: 1rem 0 0; border-top: 1px solid currentColor; list-style: none; font-size: .84rem; font-weight: 700; }
.experience-card li { display: inline; }
.experience-card li + li::before { content: " · "; opacity: .6; }
.card-top { display: flex; justify-content: space-between; font-size: .75rem; font-weight: 900; letter-spacing: .12em; text-transform: uppercase; }
.card-blue { background: var(--blue); color: var(--white); border-color: var(--blue); }
.card-gold { background: var(--gold); color: var(--ink-deep); border-color: var(--gold); }
.card-coral { background: var(--coral); color: var(--ink-deep); border-color: var(--coral); }
.card-ink { background: var(--ink-deep); color: var(--white); border-color: var(--ink-deep); }

.future { display: grid; grid-template-columns: 1.15fr .75fr; gap: clamp(3rem, 9vw, 9rem); background: var(--paper); }
.future > div:last-child { align-self: end; font-size: 1.1rem; }
.future > div:last-child p:last-child { margin-bottom: 0; }
.about { display: grid; grid-template-columns: .38fr 1fr; gap: clamp(2rem, 7vw, 7rem); background: var(--blue); color: var(--white); }
.about-marker { align-self: start; color: var(--gold); font-family: var(--serif); font-size: clamp(10rem, 24vw, 21rem); line-height: .72; }
.about h2 { max-width: 15ch; color: var(--white); }
.about .section-kicker { color: var(--gold); }
.about-copy p { max-width: 48rem; font-size: 1.05rem; }

footer { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 2rem; padding: 2rem 4vw; background: var(--ink-deep); color: var(--white); }
footer p { margin: 0; }
.footer-small { justify-self: end; color: rgba(255,255,255,.55); font-size: .82rem; }

@media (max-width: 900px) {
  .site-header { padding: 0 1.2rem; }
  .menu-button { display: block; }
  .site-nav { position: absolute; inset: 100% 0 auto; display: none; flex-direction: column; align-items: stretch; gap: 0; padding: .6rem 1.2rem 1rem; background: var(--ink-deep); }
  .site-nav.open { display: flex; }
  .site-nav a { padding: .8rem 0; border-bottom: 1px solid rgba(255,255,255,.12); }
  .hero { min-height: 880px; }
  .hero > img { object-position: 63% center; opacity: .72; }
  .hero-shade { background: linear-gradient(90deg, rgba(5,22,44,.96), rgba(5,22,44,.55)), linear-gradient(0deg, rgba(5,22,44,.8), transparent); }
  .hero-copy { width: 90vw; padding-left: 6vw; }
  .hero-note { left: 6vw; right: auto; }
  .thesis-grid, .section-heading, .agency-panel, .future { grid-template-columns: 1fr; }
  .principle-strip { grid-template-columns: 1fr; }
  .principle-strip article, .principle-strip article + article { padding: 1.25rem 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .principle-strip article:last-child { border-bottom: 0; }
  .rhythm-grid { grid-template-columns: repeat(2, 1fr); }
  .rhythm-grid article:nth-child(3) { border-left: 0; }
  .experience-card { min-height: 25rem; }
  footer { grid-template-columns: 1fr; text-align: center; }
  .footer-brand, .footer-small { justify-self: center; }
}

@media (max-width: 620px) {
  h2 { font-size: 2.7rem; }
  .brand { font-size: .78rem; }
  .hero { min-height: 830px; }
  .hero h1 { font-size: clamp(3.1rem, 15vw, 4.6rem); }
  .hero-copy { padding-top: 8.5rem; }
  .hero-intro { font-size: 1rem; }
  .hero-note { bottom: 1.5rem; max-width: 86vw; }
  .section { padding: 5rem 6vw; }
  .cycle-list li { grid-template-columns: 3.2rem minmax(0, 1fr); }
  .rhythm-grid, .experience-grid { grid-template-columns: 1fr; }
  .rhythm-grid article, .rhythm-grid article + article { min-height: 0; padding: 1.7rem 0; border-left: 0; border-bottom: 1px solid rgba(255,255,255,.18); }
  .rhythm-tag { margin-bottom: 2rem; }
  .experience-card { min-height: 24rem; }
  .about { grid-template-columns: 1fr; }
  .about-marker { font-size: 10rem; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: 0.01ms !important; }
}